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Missouri citizens approved legal mobile and retail sports betting, allowing regulated books to take bets next year.
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The sports betting wagering tally procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.
Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.
" Missouri has some of the very best sports betting fans worldwide and they appeared huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose important tax income to our neighboring states. Most importantly, the passage of Amendment 2 indicates a new, dedicated, long-term funding stream for Missouri classrooms."
Missouri sports betting next actions
Voter approval implies up to 14 mobile sportsbooks might bets next year. It is unlikely all 14 available licenses are used.
DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).
Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the ballot step, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.
The remaining 6 licenses are scheduled for each of the significant professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent advocates of the tally measure.
Along with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch likelihood tiers IF Missouri voters approve sports betting wagering:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Highly likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally step allows every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments managed by the 6 gambling establishment operators are expected to open in-person wagering options such as sports betting kiosks and possibly committed, full-service sportsbooks.
The 6 sports betting teams can likewise open in-person sportsbooks within or nearby to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.
The language around the ballot step needs the first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most profitable time of the sports betting calendar.
Missouri sports betting background
The effective Missouri sports betting project comes in spite of millions in financing opposing the procedure from one of the state's biggest sports betting stakeholders.
Caesars invested millions of dollars to beat the procedure. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per managed residential or commercial property.
Because circumstance in Missouri, Caesars would be afforded a minimum of 3 possible licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more frequently, farm out the license to a competitor that pays an accompanying charge in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering deal with market share, could possibly have an upper hand on their rivals by earning the pair of untethered licenses. It remains to be seen which two books will earn these slots, however the language around the tally step would seem to favor the 2 nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were bolstered by tens of millions spent by DraftKings and FanDuel.
A series of television and radio ads concentrated on the profits legal sportsbooks would produce for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' ads were misleading and the 10s of millions of projected dollars raised would have a minimal impact in a state that already invests billions on education every year.
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Missouri Sports Betting Ballot Measure Approved By Voters
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